Every time I visit Jumia’s website, Jumia just follows me around everywhere. I get their ads on Facebook, Google, on other websites I visit! sigh! If this has happened to you I bet you have wondered how this happens. Well, I promise its not witchcraft, Jumia doesn’t have a voodoo doll of you. They are using Digital Marketing techniques called Remarketing and Retargeting.
Remarketing and Retargeting may have similar end goals but they are different in how they work.